Domain Name

1. Why Your Domain Name Matters So Much

Think of your domain name as your own private piece of digital real estate. It's more than just a web address; it's the foundation of your online identity.

• It's Your Professional Handshake:  A custom domain (like contact@mybusiness.com) builds instant trust and credibility in a way that a generic email address simply can't.
• It's Your Brand Anchor: It’s the memorable, central hub that all your marketing, social media, and business cards will point to.
• It's Your Digital Home: Unlike a social media profile, you own it. You make the rules, and an algorithm change can never take them away.

2. A Crucial Piece of Advice: Own Your Domain

Your Domain Name is one of the most important things I can tell any small business owner: **You, the business owner, must always be the registered owner of your domain name.**

It can be tempting to let your web designer or a marketing agency register it for you to save time, but here's why that's a huge risk:

• You're Just Renting Your Brand: If someone else's name is on the registration, they legally own your most valuable digital asset. A competitor or squatter could end up with it if you have a falling out.
• Total Control is Essential: The domain owner holds the keys to the kingdom. They control where your website points, where your email goes, and when the domain gets renewed. You want those keys in your hands, always.